You might have heard the phrase that “success is 99% hard work and 1% luck”. But today, it will be proved wrong. How are we gonna prove it? by using some logic and some psychological theory.
Are you with me? lets begun.
WHAT IS LUCK?
wikipedia definition :
Luck is the experience of notably positive, negative, or improbable events. The naturalistic interpretation is that positive and negative events happen all the time in human lives, both due to random and non-random natural and artificial processes and that even improbable events can happen by random chance. In this view, being “lucky” or “unlucky” is simply a descriptive label that points out an event’s positivity, negativity, or improbability.
Bascially, you did not do well in exams despite working hard, then you would say you aren’t “lucky”. Once we understand that luck is an interpretation, as mentioned in the definition above, we are good to move on to the rest of the blog.
Now, how do we prove that luck does not exist?
As we have read before, luck is OUR interpretation or our understanding for the result of something which is unapproving or just – confusing.
1. Division :
Let’s divide the kind of success we always talk about, into three categories, – math, science, and arts.
- In math, we have your govt banks, entrepreneurs, accounts, finances, and all the math friendly things.
- In science, we have people working in NASA, physics, biology, etc. (oh common you know what science field consists of!)
- In the arts, we have got all of the entertainment industry, and social sciences like psychology, philosophy etc.
- Entertainment industry includes – music, movies, youtube, etc. (basically anyone who provides entertainment)
Now, let’s see some successful people from each of these categories –
Math – let’s talk about everyone’s favorite – e-commerce.
When we talk about e-commerce, the first thing which comes into our mind is Amazon.
Wikipedia’s history section of Amazon founder Jeff Bezos states that he choose the name Amazon because of these reasons :
Bezos selected the name Amazon by looking through the dictionary; he settled on “Amazon” because it was a place that was “exotic and different”, just as he had envisioned for his Internet enterprise. The Amazon River, he noted, was the biggest river in the world, and he planned to make his store the biggest bookstore in the world. Additionally, a name that began with “A” was preferential due to the probability it would occur at the top of an alphabetized list.
If you look at these reasons carefully especially the one which says that the letter A would help him get to the top of the list, is a great example of creative marketing. He used his thinking power. It was not a miracle.
Lets read further on his other marketing strategies :
Amazon employs a multi-level e-commerce strategy. Amazon started by focusing on business-to-consumer relationships between itself and its customers and business-to-business relationships between itself and its suppliers and then moved to facilitate customer-to-customer with the Amazon marketplace which acts as an intermediary to facilitate transactions. The company lets anyone sell nearly anything using its platform. In addition to an affiliate program that lets anyone post-Amazon links and earn a commission on click-through sales, there is now a program which lets those affiliates build entire websites based on Amazon’s platform.
Another big strategy was CHANGING itself, improving itself and going with the flow.
Read the story above, they first concentrared on business to consumer relationships, then moved forward and focused on the supplier-amazon relationship, and now it also supports consumer-consumer relationships by which almost any normal person can sell anything on amazon and get some money..
They also have affiliate programmes for people to earn a commision everytime amazon gets a deal through them!
Amazon STILL continues to grow and expand. A company which found it hard to sell books online due to complaints by different companies now has its own bookstores around the USA.
It also continues its presence in the online community. If you read the whole story of how Amazon started, you will know that Amazon was a catch-up to the newly born online space.. the owner, wanted to make use of this new space for himself which he did and how is the king of it.
Where does luck play a role in this?
Everything from marketing to sales took a lot of hard work and a lot of creativity.
It must have also taken some free time to decide all these things. As psychology says, sometimes an idea comes through “insight” which requires time. It means that you can sometimes randomly get a great idea. But for that, you require to do something which isn’t related to the field or category of that idea.
We don’t know whether the marketing ideas of Amazon were. fully insightful or not but we can say that it wasn’t due to something frictional called “luck”…
By the way, don’t forget to read about Amazon.com and its full success story. You can read it here. If you pay close attention to every part of it, you too will realize that luck had no role in its success.
We will continue to analyze success and luck correlation in the next editions.
Next edition to be published soon. Meanwhile, take a look at our other blogs:-
- Love yourself vs Change yourself?
- How to tell whether a WhatsApp forward is fake or not (6 tricks)…2018/
- Equality is powerful…
- How to understand women.